Orbit Lab launches its new identity

The lab has adopted a new name and visual identity to better reflect the scope of its current work at the intersection of operations research and behavioural informatics. The rebrand follows several years of growth in the group’s research portfolio, which now spans logistics optimization, mobility systems, and the study of how people and organizations actually interact with algorithmic decision-support tools.

Alongside the new name, the lab has refreshed its website and public materials, with the aim of making ongoing projects, publications, and open positions easier to find for prospective students, collaborators, and industry partners.

The core research direction and team remain unchanged — this is a change in presentation, not in mission.