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Thaddäus Weißhaar presents research on the adoption of digital freight marketplaces

Thaddäus Weißhaar presented preliminary findings from his doctoral research at ICT&Logistiek 2025 in Utrecht. The event took place from 4 to 6 November 2025.

Together with Jantsje Mol, he discussed with logistics practitioners how an open, multimodal freight-procurement platform could respond to the preferences of shippers and carriers. The preliminary findings point to differences between scientific platform visions and industry needs, preferences for working with known partners, variation in willingness to participate, and the continued importance of monetary considerations in sustainability decisions.

The presentation forms part of his doctoral research at TU Delft and ORBIT on transportation demand modelling and the behavioural adoption of logistics innovations.

SourcesThaddäus Weißhaar’s announcement, opens in a new tabICT&Logistiek 2025 event dates, opens in a new tab